Lana’s Lounge lager

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Like all business owners, Shan Bricker and Marissa Mansz of Lana’s Lounge have weathered the slings and arrows Covid-19 has used to assault the food and beverage industry.

Yet a small tweak to their beverage menu has paid returns: “Lana’s Lager,” their proprietary beer, appeared in September 2021. The idea wasn’t new, but the timing was.

“Its birth was much earlier, but the issue was finding the right marriage between a brewer and us. We didn’t just want a re-flavouring of an existing beer,” says Bricker.

Located in the plaza across from WLU’s athletic complex, if Lana’s Lounge were a suburban home, it would be a back-split (or maybe front-split): enter the venue and you’re in the music lounge; climb a few stairs and you’re in the bar and dining-room area.

Lana’s Lager by Rural Roots Brewing Co., Elmira (andrewcoppolino.com).

March will mark the restaurant’s four-year anniversary. Bricker and Mansz describe the venue as a “full-service, full-spectrum” venue for dinner and live music, targeting a 35-plus age demographic.
However, during the pandemic, too tight a focus on market sector means all bets are off.

“Obviously, the pivots for the industry have been massive,” says Bricker.

Enter Rural Roots Brewing Company in Elmira.

For more, visit Waterloo Chronicle.

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